A store which is more a way of life than a selling place…
Founded by Irène and Thomas Cohen (a member of the genius retailing family behind Bonpoint ), Bonton has 5 stores in Paris , all a bit different, but above all it is a chic, haute bohemian children's clothing and furniture boutiques.
Bonton means " the good color"
in French and you can read their history to understand why ;) they collection has several lines : baby, junior girls and boys, T-shirt, pants/skirts through blouses and shoes - the whole children closet is revisited in many colors! and that's not all, they have also a home linen collection, and small furniture - do I have to say more? A must visit place in Paris.
Bonton - new store in Tokyo
If you would like to know more about Cohen family , great interview: irene-thomas-cohen-bonton
I especially like this sentence about running a family business, which feels so familiar to me :
"…There are long, long moments of solitude. There is no certainty. You have to work, work, work. And when you have finished working, you have to work a little bit more. But on the other hand, there is an unbelievable sense of freedom. You face your client with only one question: do they like what you do or not? …."