Can you imagine a company which is producing a basic cotton underwear for 120 years? Well, HATS OFF - here comes French Petit-bateau. Late congratulations to this amazing brand, because in April 2016 they had celebrated their over 100 years in the making of clothes.
Their production still takes place in Troyes France, the hometown of the company. We have to imagine, that many things changed and evaluated in all this years, an there were up and downs for sure. From an only for children brand, they now serve a truly multigenerational garments for adults, children and babies. Petit-bateau new store concept and identity is taken from bold colours of the brand’s origins – to the pure white of the cotton fabric combined with the midnight blue of the sea. White was put at the heart of all the brand’s communications such as the logo, stores and packaging materials. I absolutely adore their chic aesthetic, using the finest quality cotton to create timeless staples. From the famous yellow raincoat and soft knitwear to classic breton. Petit-bateau. defiantly know how to bring the basic style into so much fun and enjoyment!
and did you know? “ In 1994, Petit Bateau becomes a fashionable brand thanks to the fashion designer Karl Lagerfeld. Indeed for a fashion show, he dressed the model Claudia Schiffer with a Petit Bateau T-shirt under a Chanel suit. So a lot of women went to the stores to buy these T-shirts originally created for children.